Why Pay Per Click?

29th June 2018 | | Marketing, Pay Per Click

PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…

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Pay Per Click Tips For Your Small Business

6th December 2017 | | Pay Per Click

Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…

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Facebook Advertising: The Lowdown

28th March 2017 | | Marketing, Social Media

Implementing Facebook advertising is one sure-fire technique for reaching potential patients, increasing likes and driving website clicks. Why? Using Facebook advertising to increase your “Likes” can be very beneficial – once a patient likes your page, they essentially become followers…

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The Benefits of Remarketing

23rd March 2017 | | Marketing, Pay Per Click

What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…

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Your PPC Landing Pages

26th July 2016 | | Marketing, Pay Per Click

Every time you Google something, you’re likely to see an ad matching your query. Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize Return on Investment. When a visitor clicks…

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Why should you be advertising on Facebook?

8th July 2016 | | Blog, Marketing, Social Media

Do you have a Facebook page? If the answer is yes, then there are many ways to use a Facebook page beyond simply posting updates! Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or…

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New Year, New Strategy – Increase traffic to your website!

10th December 2015 | | Marketing, Pay Per Click, Search Engine Optimisation, Social Media

The goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…

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Benefits of a Pay Per Click Campaign

11th August 2015 | | Marketing, Pay Per Click

Pay Per Click is one of the most profitable advertising and marketing channels, providing you with first page exposure on the most popular search engines. Top of the search Results – Doing SEO for your website is great, however, its…

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Google remarketing

16th July 2015 | | Marketing

Have you ever wanted a way to show your adverts to people more likely to make a purchase? You can do just that with Google’s remarketing product. Remarketing is used to show ads to users who have been on your…

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