Your Ultimate Social Media Checklist

7th March 2019 | Lucy Mander | Social Media

Every Day Check and update your posting/content calendar Reply to comments, messages and reviews Monitor your brand mentions online and react to them Discover industry-related keywords Check what your competitors are posting Monitor industry news and hot topics Discover trending hashtags Monitor…

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Social Media Content & Trends

19th February 2019 | Lucy Mander | Social Media

Social Media Trends Video More and more practices are promoting themselves with live videos and stories. Influencer Marketing Utilising non-celebrity influencers continues to engage patients through relatable content. Disappearing Content Content that lasts for only 24 hours highlights the urgency…

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Core Local Search Ranking Signals

11th January 2019 | Leigh Brown | Marketing

Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…

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Instagram Marketing Strategies

8th January 2019 | Lucy Mander | Marketing, Social Media

Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. How can you improve your Instagram page for your practice? Profile Use your practice name for SEO purposes Include your URL…

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Marketing Tips for Small Businesses

27th December 2018 | Lucy Mander | Marketing, Search Engine Optimisation, Social Media

Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…

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Social Media Trends For 2019

19th December 2018 | Lucy Mander | Marketing, Social Media

Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…

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The festive season is upon us … is your practice ready?

23rd November 2018 | Lucy Mander | Marketing

Christmas is just around the corner, but there is still time to consider your marketing for the festive season! So what should we be thinking about over the next 4 weeks? 1. Special Offers Are some of your products and…

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The Future of Video Marketing

9th November 2018 | Lucy Mander | Creative Design, Marketing, Technology

Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…

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Are you up to speed with Facebook Pixels?

14th September 2018 | Lucy Mander | Social Media, Uncategorised

Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…

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Why Search Engine Optimisation?

2nd July 2018 | Lucy Mander | Marketing, Search Engine Optimisation

Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…

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