5 Tips To Improve Quality Score And Ad Rank

20th September 2018 | Rosie Littlejohns | Pay Per Click

Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….

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5 Ways To Replace Review Extension In Google Ads

30th August 2018 | Rosie Littlejohns | Pay Per Click, Uncategorised

Back in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…

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Why Pay Per Click?

29th June 2018 | Lucy Mander | Marketing, Pay Per Click

PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…

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Google AdWords: What Are Match Types?

4th April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per Click

Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…

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Pay Per Click Tips For Your Small Business

6th December 2017 | Lucy Mander | Pay Per Click

Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…

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Google Keyword Costs

18th August 2017 | Leigh Brown | Pay Per Click

Advertising in Google is an excellent strategy to help promote your practice and treatments to an audience that may not know your practice exists. There are so many benefits to Google ads: they are highly targeted, you only pay when…

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What is PPC?

12th July 2017 | Lucy Mander | Pay Per Click

A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…

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SEO or Paid Ads?

16th June 2017 | Leigh Brown | Marketing

Online marketing isn’t easy. There are many ways to promote your dental practice online: in paid ads, in organic listings, in social media – but what should you be doing to help promote your business online? Firstly, we need to…

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Marketing Statistics 2017

16th March 2017 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine Optimisation

Search Engine Optimisation 66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017! 41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise…

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