Marketing Tips for Small Businesses

27th December 2018 | | Marketing, Search Engine Optimisation, Social Media

Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…

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Why Search Engine Optimisation?

2nd July 2018 | | Marketing, Search Engine Optimisation

Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…

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Factors to consider when building a local online presence

15th June 2018 | | Search Engine Optimisation

Studies have found that nearly half of all Google searches are local. And as more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. It is therefore vitally important…

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A brief history of search engines and SEO

11th September 2017 | | Internet

Search engine optimisation (SEO) is perhaps the most important online marketing activity. With most consumers turning to search engines to find the answers to their questions, you will want to be at the top of the ranks when the search…

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SEO or Paid Ads?

16th June 2017 | | Marketing

Online marketing isn’t easy. There are many ways to promote your dental practice online: in paid ads, in organic listings, in social media – but what should you be doing to help promote your business online? Firstly, we need to…

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A to Z of SEO

8th March 2017 | | Marketing, Search Engine Optimisation

A is for Algorithm – Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult for anyone to second guess exactly how googles algorithm works B…

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Can Social Improve Your Online Presence?

18th October 2016 | | Marketing, Search Engine Optimisation, Social Media

Google uses about 200 ranking factors in their algorithm but how can social media influence your websites performance. The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable…

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Penguin 4.0: what does it mean for your SEO?

6th October 2016 | | Marketing, Search Engine Optimisation

At the end of last week Google finally rolled out it’s Google 4.0 algorithm update. The links which point to a website dramatically affect the performance of a website in the organic search results. These links can have a positive and…

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Google Turns 18!

27th September 2016 | | Blog

Google is officially an adult. However, instead of having a slightly awkward family party at the local sports club and having a few too many drinks like many 18 year olds; the internet giant is celebrating with an animated Doodle…

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