There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice:
Develop a strong online reputation through online reviews. Firstly, focus on generating positive reviews on your Google Business Listing. This one of the first places potential patients will see your practice, and having a good range of organic, positive reviews is very beneficial.
Also look at building up your reviews on other platforms, such as Facebook, Yell, What Clinic, NHS choices etc.
Appearing in the Google results is one of the most important methods of generating new patients for your practice. However, appearing in the results will not increase patient numbers alone. Your website should be high quality, attractive and functional across all devices. The website is the online doorway into your practice and it should present potential patients with all the reasons why they should choose you over your competition. Of course, there is no point having a great website if no one can find you within Google, so make sure you have an SEO strategy in place.
Word of mouth is the most effective method of marketing. At the end of the day, receiving a glowing recommendation from your best friend is more likely to get you through the door of a new dental practice than any amount of paid advertising.
There are things practices can do to encourage word of mouth. For example, you could run a referral scheme and offer a discount or vouchers every time an existing patient brings in a new patient.
Patients are likely to recommend a practice that offers quality care. So it is worth making every effort to ensure your existing patients are happy and receive a good experience. Consider how you can demonstrate your experience and qualifications, offer excellent aftercare and make sure patients don’t receive any nasty surprises when it comes to cost.
Many dental practices question the importance of social media. However, it is a highly effective tool when used correctly. Social media profiles help generate trust and a relationship with existing and potential patients. Social Media accounts build your brand’s online reputation and offer a way for you to communicate success stories and promotions. It is recommended to post, at the very least, once a week to help drive new patients through the door.
Dentistry is increasingly competitive. It is essential that you provide clear reasons why a new patient should join your practice over another. Try running an incentive to encourage new patients to join the practice, or try an offer to promote a specific treatment.
It’s important that you keep an eye on what your competitors are doing. If they are offering a treatment at a lower price than you, you’ll need to provide patient patients with clear reasons why you offer a higher quality service.
There are many ways you can generate new patients for your practice, and it is likely that you’ll need to use a combination to succeed. If you want to discuss methods to increase your patient numbers, please call us on 01202 67 277.