Tools to help your online marketing strategy

Paula Cortés 26th January 2018

Whether you own a big company or a small business, the following tools would help you manage your online marketing strategy and help you to understand how your web users react to your activities on the Internet.

It is your business’ cover letter, and in a few seconds, your website should show the online user who you are and what you sell.

Also, it is important that the user has a good experience on your site, especially nowadays when lots of people use tablets and mobile devices to search on the internet. An attractive design would also help to retain visitors on the site, and these two factors would help to keep your bounce rate low.

Google Analytics
Google Analytics would help you to track the website activity and understand what pages are or are not relevant for your visitors. It would also show you how many visits you received in a designated time period, from what device and how long they stay on the site.

You can sign in here.

Google My Business
This tool will help people to find you online. They would be able to see some details of your business without visiting your website (opening times, address, phone number etc.) and you could update this information.

Happy clients would also have the chance to leave a Google Review on your listing, and that would help with your SEO.

Create your account here.

Social Media
Facebook, Instagram, LinkedIn or Twitter are social media platforms that can help you to connect with your online audience.

Do research and try to find out which platform is used by your audience and create relevant content for them.

Google Adwords
Whether you are a company that sells products or offers a specific service, you could be on top of Google searches by advertising your website on Google Adwords.

If you think that this could potentially help grow your business, don’t hesitate to visit the Adwords’ website, where you will find the benefits of it and much more.

If you need help with any of these, please feel free to contact me on 01202 677 277.

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