Video Marketing in 2019

19th March 2019 | Lucy Mander | Marketing

Video marketing has proven to be the most effective medium in digital marketing today.

Video Marketing can include:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of talks/presentations
  • Product demos and reviews
  • Video testimonials
  • Live streams
  • Video Ads

360-degree videos

These videos are an awesome way to immerse your audience members in the feeling that you’re trying to convey and give them a taste of a particular experience.

Live video

Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.

Search-Friendly

Google recently announced the addition of video previews to the video carousel that appears in search results when using Chrome or the Google app on Android. When looking through the videos in the carousel, users will see a six-second preview of the video.

The Stats…

By 2021, 80% of the world’s internet traffic will be video

Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversions rates than those which don’t.

Almost 90% of digital marketers are already using video as part of their online marketing strategy.

Source: ACT!

If you would like any further information then give the Dental Design team a call on 01202677277.

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