19th March 2019 | | Marketing

Video marketing has proven to be the most effective medium in digital marketing today.

Video Marketing can include:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of talks/presentations
  • Product demos and reviews
  • Video testimonials
  • Live streams
  • Video Ads

360-degree videos

These videos are an awesome way to immerse your audience members in the feeling that you’re trying to convey and give them a taste of a particular experience.

Live video

Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.


Google recently announced the addition of video previews to the video carousel that appears in search results when using Chrome or the Google app on Android. When looking through the videos in the carousel, users will see a six-second preview of the video.

The Stats…

By 2021, 80% of the world’s internet traffic will be video

Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversions rates than those which don’t.

Almost 90% of digital marketers are already using video as part of their online marketing strategy.

Source: ACT!

If you would like any further information then give the Dental Design team a call on 01202677277.

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"