Adobe’s multimedia based website technology is not a friend of mobile devices (it won’t display on iPhones or iPads) or search spiders and now Google has decided to step up their campaign against such sites using the technology.
Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using. For example, if you are using an Android device or iOS device and the search results show a listing of a site designed fully in Adobe Flash, Google may issue a warning that Flash is not supported with your device and encourage you to not visit the site.
The warning reads, “Uses Flash. May not work on your device. Try anyway | Learn more.”
This could really have a negative effect on click through rates which will reduce traffic. Google is highly recommending you try HTML5 instead and upgrade your sites to support it because they work in modern mobile devices and desktop browsers.
Have a look at your Practice’s website on your mobile and tablet – how does it display? Is it user-friendly? Our client analytics show that over 40% of users are either mobile or tablet, and this number is rising so it is very important to make sure your website is mobile optimised. An optimised website will increase click through rates, reduce bouncerates and increase new patient queries.
If you have any questions about optimising your website for mobile and tablet, please give us a call on 01202 677 277