Here at Dental design we work to our full potential to ensure that all design work we do is of a very high standard. As the leading dental marketing agency, we realize the importance of a clean, fully functional, user friendly website for the customer/user. We are always looking to improve our design work and services, and by working closely with dental professionals, we believe that together our services are continuously improving. But what actually makes a good website?
When dental practices approach us, they often have an idea of design principles that they wish to incorporate into their website, for example colour schemes, font size and face, however sometimes more important factors can be left in the background, such as usability and navigation around the site – to create a successful website, a range of key factors must be taken into consideration; the following article highlights a range of points guaranteed to improve the design of your site and boost customer satisfaction.
The importance of a good site layout
Websites are judged by content and layout. How good your content maybe, if your layout is not appealing, visitors will not be eager to come back. Everyone is not born with a quality of creating layouts that are pleasing to the eye. If you have been to different Yahoo groups, you might have found various color combinations that the group owner has chosen. Some of them have red backgrounds with blue colored text creating a blinding effect. Although Yahoo provides all the possible color combinations, some choose the wrong colors.
Points to consider while designing a website layout
Website design is not a one time activity. Almost all websites alter their layouts to give it a new and better look. Also with advancement in technology, underlying code also changes accordingly, adding new possibilities of providing a better layout.
The page height should not be any more than 4 scroll lengths. Limit the content of the page and if more content needs to be added, move it to a new web page. Provide a navigational link to the next page and a link back from the second page. This will also increase your web site’s page views (adding more advertising space).
There is a trade off between making your webpage look nicer with lots of graphics and making it faster to load. The rough target for page size should be below 35K for at least the cover page. However, for e-commerce sites, it is often not possible because they have to present multiple product images to attract attention. As a general rule of thumb, a visitor will leave your site if the loading time is more than 8 secs.
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