What is involved in SEO?

22nd January 2016 | Leigh Brown | Search Engine Optimisation

Search engine optimisation (SEO) is a highly complex discipline as there are numerous factors that contribute to your website’s visibility in search engines that keep on changing!

Being on top of the latest techniques and developments on SEO is key to making sure that your website is optimised to the highest standard.

On page 1 of Google?

Being on page 1 of Google is a fantastic place to be, but that doesn’t mean that you should stop your SEO efforts. Having page 1 exposure on Google is something everyone aims for but as soon as you pull the plug on your SEO it is highly likely that your competition might soon be taking your place.

Alot of SEO can unfortunately be intangible. You may not see the work that is going on but trust us we are hard at work behind the scenes improving your sites where ever we can!

What is involved in SEO?

The list is huge! Unfortunately I am not going to be able to write about all the tactics and strategies we use as I will be here for days, but I will try to summarise what search engines are looking for and some of the tactics involved.

The purpose of search engines?

The aim of any search engine is to provide the most relevant results to a user’s search query. Search engines do this using complex algorithms that constantly change to determine what websites would return the most relevant information to a user. Our aim is to make your website stand out in the eyes of these search engines and make sure that the importance of your website is recognised.

Quality of your content

The use of content that has been used on multiple websites is not going to work as a viable way of improving your visibility.

Search engines look for unique content on webpages, and if you have a blog as well that will also work in your favour – if you keep up to date with publishing on it!

User experience

How your website is designed is important to search engines. The designs we create are made to optimise the user experience and aid your SEO efforts.

In addition, the ongoing management and SEO packages we have allow us to tweak your website to maximise its performance in search engines and the number of conversions on the website.


The authority of a website in search engines is measured in many ways, and is one of the biggest factors in determining where they should rank you.

Links and citations around the web help build the authority of your website. BUT it is the quality and not the quantity of the links that is important.

Link building can be very difficult and we work hard on researching the types of links to build back to your website to help your website’s performance.

On-page optimisation

Alot is involved in on-page optimisation: title tags, meta descriptions, alt tags, internal linking etc

The correct use of these elements is what signals to search engines the importance of an individual webpage to a user’s search term.


Above is just a small example of what is involved in optimising your websites for search engines and users. If you are interested in the online marketing and web design services we provide please feel free to contact us on 01202 677277.

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