What’s the anchor text and how to optimise it

Paula Cortés 31st August 2018
Anchor decoration on blue paint wooden planks with copy space

The anchor text is a clickable text that is linked to a page within the existing site or an external site (on-page and off-page optimisation). It needs to be relevant to the page that is linked and it’s very powerful in terms of SEO, especially as a part of the link building strategies. However, if it’s overused, your site can be penalised by the search engines.

This is how the anchor text looks: <a href=”https://dental-design-products.co.uk”>Dental Marketing Agency</a> and here are some examples to connect an existing blog within this post:

‘Find out more about the anchor text and how it works within the internal link building strategy by clicking here‘.

‘The anchor text is a key factor of the internal link building strategy. It can provide great benefits to SEO but if it’s used in excess, it can damage your online reputation’.

The following tips will help you to optimise your anchor text without any risks:

– The anchor text needs to be relevant to the context where it appears.
– Find the balance. Spread the anchor text over the content in a natural way.
– Use different types of anchor text.
o Generic anchor text: Read more, click here.
o Branded anchor text: Dental Design Products.
o Plain URL anchor text: https://dental-design-products.co.uk/
o Image anchor texts

Lastly, but not less important, it’s recommended to check your anchor text on a regular basis in case any link is broken. This can be annoying for the online user as well as for Google as it can cause issues when it crawls the site.

I hope this has given you a good understanding of the anchor text and how to use it. If you have any questions, please don’t hesitate to contact me on 01202 6777 277.

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