What’s the meaning of ‘bounce rate’ ?

What’s the meaning of ‘bounce rate’ ?
5th August 2009 | | Uncategorised

We’re continually bombarded with new jargon and phrases relating to the internet. The term ‘bounce rate’ has been around for a while but here’s a quick explanation for those that aren’t sure….

Google Analytics provides a treasure chest of information on how your visitors interact with your website. One factor is ‘bounce rate’ which is the percentage of visitors who visit your site and ‘bounce’ away to a different site rather than continue to other pages. If you have a landing page that soley directs the visitor through to a page with navigation links and you find that the bounce rate is high, you can be assured you are losing potential business. On the other hand if visitors are landing on a page with comprehensive information, prices, contact details etc and then ‘bounce’, you could assume that they have been provided with enough information to proceed to making contact. Bounce rate accompanied by a little common sense is a very valuable source for making decisions about making changes to your website.    

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"