Why are Online Reviews so Valuable to Small Businesses

2nd August 2018 | | Branding, Marketing, Search Engine Optimisation

Word of mouth has always been a key to success in business and online that involves customer reviews. Online reviews are one of the most important part of any business today.

Review sites are becoming more and more significant to people’s buying decisions and purchasing intent. The number of consumers who read and trust online reviews is increasing.

According to a survey by BrightLocal, 88% of consumers trust online reviews as much as a personal recommendation.

On-site Optimisation

Enabling customer reviews on your site can have a positive effect on your practices organic search rankings. For example, each new review written about a service on your site increases the amount of unique content your site offers on that service, meaning you’ll be seen as having higher authority, more relevance, and a higher chance of getting those pages ranked.

Off-site Optimisation

Listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. The number of positive reviews you have on external websites might actually have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites.

How to Gain Positive Reviews

  • Create different spaces to leave reviews
  • Be professional
  • Ask in person and at the right moments
  • Make it easy for your patients
  • Demonstrate exceptional customer service
  • Respond to every review – even negative ones
  • Create incentives

If you would like any further information then please give the Dental Design team a call on: 01202 677277


More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"