Why are Online Reviews so Valuable to Small Businesses

2nd August 2018 | Lucy Mander | Branding, Marketing, Search Engine Optimisation

Word of mouth has always been a key to success in business and online that involves customer reviews. Online reviews are one of the most important part of any business today.

Review sites are becoming more and more significant to people’s buying decisions and purchasing intent. The number of consumers who read and trust online reviews is increasing.

According to a survey by BrightLocal, 88% of consumers trust online reviews as much as a personal recommendation.

On-site Optimisation

Enabling customer reviews on your site can have a positive effect on your practices organic search rankings. For example, each new review written about a service on your site increases the amount of unique content your site offers on that service, meaning you’ll be seen as having higher authority, more relevance, and a higher chance of getting those pages ranked.

Off-site Optimisation

Listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. The number of positive reviews you have on external websites might actually have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites.

How to Gain Positive Reviews

  • Create different spaces to leave reviews
  • Be professional
  • Ask in person and at the right moments
  • Make it easy for your patients
  • Demonstrate exceptional customer service
  • Respond to every review – even negative ones
  • Create incentives

If you would like any further information then please give the Dental Design team a call on: 01202 677277


More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Start Your Journey
The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back to us immediately and makes updating... Kiki Wilmot | Read More
Leigh is amazing. We are happy so far and looking for a long term relationship. Highly recommended. We are based in California. They have world class knowledge. Hopefully the start of a bright future. Divian Narendra Patel | Read More
Great company to work with. The team are very experienced and knowledgeable in what they do. Would highly recommend Dental Design for thier SEO and website services.... William Roberts | Read More
Dental Design has been managing our website for years now and has been really good on updating our website, Lucy Mander is the one who is our contact and has always been easy to reach and get the things done when needed... Swiss Manafi | Read More