Why Page Speed is important

30th November 2018 | Leigh Brown | Search Engine Optimisation

Online competition is fierce and with most dental practices having an online presence, customers no longer have to tolerate a slow website. If your website is slow, your customers will simply find another website that performs better for them.

Today’s online customers are impatient. If a website takes too long to load, people start to feel angry and frustrated.

In fact, a one-second delay in page load times has been shown to cause a 7 percent loss in conversions and 11 percent fewer page views. A one-second delay affects loyal customers as well causing a 16 percent decrease in customer satisfaction (Bigcommerce).

It’s not only the user experience that is negatively affected by the slow page speed. Google and other search engines use page load time in their ranking algorithms and will often list a faster website ahead of a slower one.

A slow site can also limit the number of pages Google can crawl, which reduces the number of pages indexed by Google.

We at Dental Design work on website performance improvements all the time but if you are interested in knowing more about page speed, please feel free to have a look at the following link – https://www.woorank.com/en/edu/seo-guides/page-load-time

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