Why should you advertise on Facebook?

27th March 2019 | Lucy Mander | Social Media

Do you have a Facebook page? If the answer is yes, then there are many ways to use a Facebook page beyond simply posting updates!

Here at Dental Design, we’re always looking into new ways we can help your dental practice attract new patients. Implementing Facebook advertising is one sure-fire technique for reaching potential patients, increasing likes and driving website clicks.

Why?

Once a patient likes your page, they essentially become followers of your practice, and your posts will appear on their Facebook news feed. This results in more users interacting with you and your practice, forming relationships that may end up translating to conversions in the future. Facebook ads are targeted to users based on their location, demographic, and profile information.

Benefits of Facebook Advertising

  • Value for money
  • You can easily track spend, performance and return on investment
  • Enhanced audience targeting
  • A/B testing capabilities
  • Improve video reach
  • Reach your mobile audience

Where to begin?

The setup is similar to that of Google AdWords pay per click, in that you have a monthly budget which depletes each time someone completes a pre-defined action. However, it’s different in that you can have a variety of goals in mind including:

Once you have chosen your goal, you can target your advert towards ‘your perfect patient’ who can be targeted demographically by location, age, interests, job titles and more.

Content Creation

The most important part of your ad is the image/video. You can write the most brilliant copy in the world, but if your image/video doesn’t catch a patient’s eye, you won’t get any clicks. Don’t use low-quality content or any content that you don’t have the rights to use.

Rather than using landing pages as we do for Adwords customers, we design completely bespoke content to show off your practice, treatment or special offer in the best possible light.

Going Live

It’s possible to pick and choose the time, start date and duration of your adverts so that you can maximise the potential.

Once placing your order, Facebook Adverts are placed in the stream of information people view on Facebook, so they’re more likely to see your adverts and take action!

Analysis

We will report back to you about your advert’s results, then refine and optimise your ad to keep it improving.

Want to find out more?

Our Facebook Advertising package is perfect for practices looking to maximise the potential of social media on arguably the most valuable platform for dental practices, Facebook. So, if you’d like more likes for your page and more visitors to your website, Facebook Advertising is the answer. Speak to a member of our team for more information on: 01202 677277

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