City Dental Clinic are a long-established dental practice based in London with a strong focus on technology in their approach to dentistry. However their old website didn’t reflect their expertise at all. They wanted a new website that worked across all devices, bringing their practice to the attention of mobile users in the city.

The Website

With the new design, we wanted to get across their expertise and cutting-edge dental care clearly. Through the engaging use of 360° video, clean and professional visuals and a stylish layout, the site is both easy and engaging to use. It’s a fully responsive site that makes booking an appointment and finding the right information a piece of cake.

Since going live in May 2018, the bounce-rate has reduced by half meaning more people are staying on the site for longer.

Photo / Video

What makes City Dental Clinic’s website stand out from the crowd is the use of video. From the very first click, it’s clear that the site is unique with a background video running in the full-screen of the home page.

And it’s not just there either. The whole site has bespoke, professional video to fully immerse online patients, allowing more nervous patients to get a good sample of what to expect when at the practice.


Since going live, online views have increased exponentially.

Visits a month on average
Mobile visits


With a site that’s fully search engine optimised, City Dental are high ranking on Google when searching "Dentist London". That means more people find the site through an organic search.

4 X
More leads
Five Star
Start Your Journey
The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back to us immediately and makes updating... Kiki Wilmot | Read More
Leigh is amazing. We are happy so far and looking for a long term relationship. Highly recommended. We are based in California. They have world class knowledge. Hopefully the start of a bright future. Divian Narendra Patel | Read More
Great company to work with. The team are very experienced and knowledgeable in what they do. Would highly recommend Dental Design for thier SEO and website services.... William Roberts | Read More
Dental Design has been managing our website for years now and has been really good on updating our website, Lucy Mander is the one who is our contact and has always been easy to reach and get the things done when needed... Swiss Manafi | Read More