While Rockingham House’s branding perfectly represented their personality and ethos, their website didn’t. Un-responsive and clearly dated, it was in desperate need of a complete over-haul.
The brave use of black and red in itself sums up Rockingham House’s ability to stand out from the crowd. Visually spectacular and engaging, the site is bursting with their personality and attention to innovation.
Elements of video mixed in with striking black-and-white photography create a different and interesting user experience across all devices.
Our photographer spent a day at Rockingham taking beautiful shots of the practice to avoid the dependency on stock imagery. Mixing the black-and-white theme with colour images, the photography adds another level of personality and style to the website. The team shots especially mellow the mood and keep things friendly and approachable.
Using our 360° kit, we made a virtual tour that gives patients the chance to experience the practice online.
The new website opened up so many opportunities for SEO to lift the site to top rankings on Google.
With a site that’s fully search engine optimised, Rockingham House rank highly on Google. That means more people find the site through an organic search.
Rockingham House have a specific tone of voice that strikes the balance between medical expertise and a friendly, personable approach. While we wanted to get across their focus on technology and advances in dentistry, we didn’t want to alienate the readers with jargon. The copy is clear and concise, but with enough detail to keep patients engaged.