Wrights Connections

Bridging the divide between practices, resources, staff and their patients

Wrights are a large dental wholesale company. They provide services for dentists, working as an intermediary between any external service that they need for their business. These services include Insurance, HR, Marketing, Management and Training.

We built and designed a microsite and corresponding collateral, making their services user-friendly and functional as well as looking great.


Website design
Graphic design


  • WordPress
  • JavaScript
  • PHP
  • Photoshop

Release date

December 2017

1The microsite

We created Wrights Connections, a home for the services portal where all customers can find what they are looking for. As the range of services was so broad, we incorporated detailed information and FAQs, making the site as helpful as possible. Once the microsite was built, we integrated it into the main site.

2The metrics

The site is fully-responsive and trackable, meaning we can measure the results. All other marketing material points to the website, leading to great results.

Rise in traffic
More appointments
Improvement on Google Ranking
More customer satisfaction
4The collateral

To coincide with the branding on the microsite, we designed high quality folders leaflets and white papers for the launch. We designed inserts for the folder, each covering a service which Wrights provide to their customer base.

Improved usability – increased volume of users

Now that the portal is so quick and easy to use, more users are more likely to choose to use the microsite. That means a direct impact on the number of clients.